Looks like this rumored model may become reality.
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The Road Rover would compete against other off-road oriented wagons such as
the Audi A4 Allroad and Volvo V900 CrossCountry. This trademark filing isn't
enough to confirm that the Road Rover will make it to production, but it does
show that the rumors are worth watching. Auto Express seems to believe that Land
Rover could just use the name internally or for a PR stunt, as the name was used
internally on a few 1950s prototypes that never materialized into production
cars.
![]()
It seems smart for Land Rover to create a product that isn't hampered by the
need for off-road ability. Few buyers actually use their SUVs to go off-road, so
it almost seems like a waste that every Land Rover model comes packed with
off-road technology. A road-oriented Road Rover could be a huge success for the
brand, but time will tell whether this will come to fruition.
![]()
![]()
The Road Rover would compete against other off-road oriented wagons such as
the Audi A4 Allroad and Volvo V900 CrossCountry. This trademark filing isn't
enough to confirm that the Road Rover will make it to production, but it does
show that the rumors are worth watching. Auto Express seems to believe that Land
Rover could just use the name internally or for a PR stunt, as the name was used
internally on a few 1950s prototypes that never materialized into production
cars.
It seems smart for Land Rover to create a product that isn't hampered by the
need for off-road ability. Few buyers actually use their SUVs to go off-road, so
it almost seems like a waste that every Land Rover model comes packed with
off-road technology. A road-oriented Road Rover could be a huge success for the
brand, but time will tell whether this will come to fruition.
